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Why did Creatd Inc. (CRTD) shares rally on Monday?

Shares of Creatd Inc. (CRTD) climbed 28.67% outside of business hours on Monday, July 12, 2021 and closed at $ 7.18 per share. Earlier in Monday’s normal trading session, CRTD stock gained 33.17% to close Monday’s session at $ 5.58. CRTD shares have fallen 59.57% in the past 12 months and are up 48.80% last week. In the past three months the stock has gained 26.53%, while in the past six months it has fallen 33.81%.

Let’s see if there is a reason behind his windfall gains on Monday?


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A key milestone achievement and updated revenue forecasts

On June 30, 2021, Creatd, Inc reached a new commercial milestone by exceeding 30,000 Vocal + subscribers. Vocal + is the premium subscription offer of the Company’s flagship product. Together, Vocal has over a million freemium and Vocal + premium members in its vibrant creator community.

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On this significant achievement, CEO Jeremy Frommer said he is quite confident that the company could generate $ 1 million in net revenue for the second quarter of 2021, which is a 3-fold increase from at the same time last year.

Closing of the public offering of ordinary shares

On June 21, 2021, Creatd, Inc closed its subscribed public offering of 750,000 common shares, at a public offering price of $ 3.40 per share, for a total offering size of approximately 2.6 million. of dollars.

The Underwriters will be granted a 30 day limit to purchase an additional 112,500 shares of its common shares on the same terms and conditions.

The company will get total net proceeds of approximately $ 2.4 million after all deductions.

signing of a memorandum of understanding acquire the WHE agency

On June 16, 2021, Creatd, Inc. signed a memorandum of understanding to acquire a 55% interest in WHE Agency (“WHE”), through its wholly owned subsidiary, Creatd Partners.

According to the sources, the proposed transaction will consist of $ 275,000 in cash and $ 660,000 in shares and is expected to be immediately accretive to Creatd’s earnings after it closes.

Launch of a new “Fiction” community

On June 10, 2021, Creatd, Inc launched “Fiction,” the new Vocal community. “Fiction” to present the imaginative work of creators, housing fictional stories of any genre or format.

The company has also named Unbound as the official support for the ‘Fiction’ community. Unbound is the world’s leading crowdfunded book publisher, whose platform gives authors the tools, support, and community to bring their book ideas to life.

Appointment of Chief Editorial Innovator

The company also named Erica Wagner, acclaimed author, critic and literary editor, as the new lead editorial innovator.

Launch of the Russell Microcap Index

Creatd, Inc. has joined the Russell Microcap® Index, according to a preliminary list of additions released on June 4, 2021. The conclusion of the annual Russell US Index replenishment is effective after the US market opens on June 28 2021.

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Conclusion

As of this writing, there is no news or recent development that could justify its exceptional surge on Monday. We hope that it will continue its momentum in the coming days.


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Margarita W. Wilson

The author Margarita W. Wilson