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Selling the stories of Aotearoa to the world

A new digital rights portal aims to overcome the tyranny of distance and restrictions imposed by the Covid-19 pandemic to promote Aotearoa New Zealand’s books to international rights buyers around the world.

The New Zealand Publishers Association Te Rau o Tākupu has launched NewZealandBooks.com which will be a focal point for the best of publishing in Aotearoa. It lists fiction, non-fiction and children’s titles, promotes award-winning books and celebrates the quality and range of our local writing talents.

NewZealandBooks.com has been launched alongside the New Zealand stand at the Bologna Children’s Book Fair taking place this week (Monday 21st to Friday 25th March 2022). The fair starts well with the announcement that the local company Beatnik Publishing has received the Bologna Prize for the best children’s publisher of the year (Oceania category).

Seven publishers will showcase some of Aotearoa’s top writers through a virtual booth at the new portal, as well as a complementary physical booth showcasing the books at the fair itself, which will be managed by a local booth manager. This hybrid approach to international book fairs allows publishers to experience the excitement of an international book fair from the comfort of their own offices.

“The travel restrictions brought about by Covid have unsurprisingly hampered our traditional routes for making international connections and doing business,” says Julia Marshall, outgoing PANZ President and Gecko Press Publisher.

“However, it has also forced us all to think creatively and critically about how we might do things differently. While nothing beats meeting in person, this site will open more doors and help increase the presence of New Zealand storytelling literature to more international markets.

© Scoop Media

Margarita W. Wilson

The author Margarita W. Wilson