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New York steakhouse uses celebrity wax figures to promote easing indoor dining restrictions

It’s a promotion that could be straight out of Don Draper’s “Mad Men” playbook.

Brooklyn’s famed Peter Luger Steak House has partnered with Madame Tussauds to bring celebrity wax figures to mingle with patrons, promoting the easing of the coronavirus pandemic restrictions on dining in New York City.

A Jon Hamm wax – known for his portrayal of publicity director Draper on the hit TV series – could be found at the restaurant bar on Friday with a cocktail in hand. Other characters on loan from Madame Tussauds include Michael Strahan, Jimmy Fallon, Al Roker and Audrey Hepburn in Holly Golightly from “Breakfast at Tiffany’s” mode.

Peter Luger “thought it would be a fun and safe way to fill some of the seats that need to be left empty as we continue to fight the pandemic,” restaurant vice president Daniel Turtel said.

Restaurants in the city were allowed to fill 35% of their seats indoors on Friday, up from 25% previously.

Peter Luger, in business for over 130 years, will keep the models until Monday. After that, they will return to the recently reopened Madame Tussauds in midtown Manhattan.

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Margarita W. Wilson

The author Margarita W. Wilson